Out of the box the localization and translation functionalities of Drupal can translate only the titles of each field created with the Content Construction Kit (CCK). Unfortunately at the moment no translation module (Locale, Localizer, i18n) offers direct support for the translation of cck fields, so we have to fix this ourselves.
In order for a string to get translated it must be enveloped by the t() function in the PHP code. We have to do this manually. Currently, your 'Allowed values' list probably looks like:
Apples
OrangesFirst you'd better chage it to::